Method based on Satifacion Questionanaire to assess the viewer's impressions after watching the examined film material.
The tool uses the registration of EEG indicators while watching a movie to verify the compatibility of the responses to emotional reactions of the brain.
Investigation concept
- Each items in questionnaire is represented by two terms with opposite meanings
- Each item contains a seven-level scale in the form of circles to mark
- The order of the terms is randomized per item
- The items are scaled from -3 to +3
- Scale structure contains 6 scales with 26 items:
- Attractiveness is a pure valence dimension. It points out overall impression of the movie
- Accomplishment pragmatic quality index (goal-oriented)
- Significance the quality of being worthy of attention aspect
- Novelty innovation and creativity index
- Stimulation incentive and motivation indicator
- Perception hedonic quality aspect (not goal-directed) consisting of subjective reflection of content
- EEG Performance Metrics registration during the test (6 emotion indicators)
- Use of emotion indicators to verify questionnaire data
- Excel based set of calculation procedures for data verification and presentation of test results
Research objectives
- Achieve high credibility through consistency of declared and objective data
- Recognize viewers' preferences based on the satisfaction level after watching a investigated movie
- Quickly evaluate the overall impression of the viewer
- Determine the global level of material attractiveness for the surveyed audience
- Estimate more specific indicators in terms of pragmatic (performance) and hedonistic (emotion) aspects.
- Acceptance or non-acceptance of the suggested formula of communication
- Choose the best version
- Better understanding needs of potential audiences
Satisfaction rating method Gallery
Download Audience preference report on assessing the attractiveness of two film trailers
